The literal translation is “auroch”, which is a wild, European ox.
When Uruz pops up in a casting, it shows strength: physical strength, endurance, speed, good health. As Fehu is the tamed cattle, Uruz shows us that once, the cattle was wild as the auroch. There’s energy and action, wisdom and understanding. It can also mean that there will be a sudden and unexpected change in your life that presents itself as a challenge, but is usually for the better. This can mean an initiation or rites of passage of some sort (especially into adulthood).
There is much wild creative formation going on within at the moment, but it is up to the querent to use their knowledge and understanding to make this energy manifest in a non-destructive manner.
For a male querent, it pertains to male virility and manhood, if a woman, then femininity, fertility and womanhood.
When Uruz shows its face upside-down, it is a time of weakness, violence, brutality, being rash. Lust, misdirection of force, being dominated by others, obsession. Poor health and lack of energy, ignorance and inconsistency. It is not a time of thinking clearly.
If this rune shows up and is laying sideways to you, then it means you must realize your hidden strengths and stay away from apparent opportunities as they will be deceptive.
Physical strength, energy, good health. Creativity, to help in understanding and knowing one’s wild side and use it (tame it). Purification, healing and shaping energy, ideas and your creative juices.
The number 2, male, Earth, Thor, Urdl, dark green, Taurus, Birch, carbuncle.